New Jersey Insurer Starts Safety Plan

High Point Auto Insurance has teamed up with OnStar, the General Motors-owned communications network designed to keep participating vehicles safe on the road. High Point Auto Insurance has partnered with OnStar to create a new program for promoting vehicular safety among New Jersey drivers, according to an announcement the auto insurance provider made to the press earlier today.

High Point Auto Insurance has already had a long history of championing road safety. The insurer has lent its support to a wide variety of community-based safety initiatives. The most famous of these was the program called Keep Kids Alive Drive 25(R), designed to combat unnecessary traffic fatalities among children by encouraging drivers to adhere to the speed limit in residential zones.

Now, High Point has started its own community initiative. High Point’s Statewide Safety Initiative is a multi-faceted program that rewards safer drivers in New Jersey with discounts on High Point’s auto insurance. Working together with OnStar, High Point is now offering additional discounts to motorists who own General Motors vehicles and subscribe to General Motors’ OnStar network.

According to High Point CEO and Chairman Gerry Wilson, the company’s “partnership with Onstar underscores [High Point's] passion in keeping customers safe.” Wilson explained that, “as an auto insurance company, High Point has a unique insight into issues involving safe driving.”

The new initiative comes on the heels of some harrowing facts and figures from New Jersey’s State Police Department. New Jersey State Police Police Superintendent Joseph Fuentes cited a figure of 207 fatalities caused by motorized vehicles between January 1 and May 17, 2008. Although the number of fatalities for this less-than-five-month period is 17% lower than the same figure last year, “the number of deaths is still unnacceptable,” Fuentes stated.

“We need to get to a point where traffic fatalities are an anomaly and not the norm,” Fuentes explained.

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