Insurance Consumers Want Better Service, More Loyalty Rewards
February 23rd, 12US insurance consumers are becoming more demanding on what they expect from their insurance provider, according to a new insurance survey from Ernst & Young. They’re looking for more personalized service and want to be rewarded for customer loyalty. Consumers are also increasingly willing to buy multiple products from the same carrier as long as those products fit their individual needs.
The survey included more than 24,000 consumers of insurance products in 23 countries. “We designed this survey to be far-reaching, to touch across geographies and demographics, and as a way to help insurers contend with one of their biggest challenges: anticipating their customers’ needs and devising ways to serve them more effectively,” says David Hollander, Ernst & Young’s Global Insurance Advisory Leader in a news release. “This survey uncovers valuable insights into consumers’ perceptions that we think all insurers – in the U.S. and abroad – can use to change how they sell, service and market to consumers across multiple products lines.”
What they discovered as that consumers continue to want better service and more loyalty rewards. More than a third reported feeling that life and pensions insurance industry is lagging behind other sectors. The good news is, most don’t plan on going anywhere with 65% saying they are either not at all likely or not very likely to change insurers over the next five years. “This is the best time for insurers to make key investments in data analytics, predictive modeling and service-related technology that will help identify product leads and develop tailored messaging and personalized offers for existing consumers,” Hollander says. “With consumers claiming they are open to being sold new products when the time is right, insurers need the technology and systems in place today to manage their sales efforts across a large customer base.” The survey also found that while people are more comfortable with conducting research online, they still want to talk to a real person when they need to.
Tags: consumer, customer base, global insurance, insurance products, predictive modeling, insurance
