GEICO, the third-biggest privately-funded provider of automobile insurance in America, is reaching out to young adult drivers between the ages of 21 and 34. Geico’s newest marketing campaign involves a partnership with the Ecast touchscreen media network.

Ecast’s touchscreen interfaces grace the jukeboxes of more than 10,000 bars across the USA. They allow bar patrons to connect to an enormous online database of music, accommodating a far wider variety of tastes than the limited music selection of any single bar.