Insurance provider Allstate is hoping to bring more awareness to motorcyclists on the road. Twenty-five cities will get new traffic signs alerting drivers that riders may also be sharing the road with them. Intersections in 25 major metropolitan areas will get the new signs. The insurance company says an average of three motorcyclists are killed every day in US intersections. They are most likely to happen in intersections than anywhere else.

The cautionary signs are diamond-shaped, yellow and feature a motorcycle silhouette with the word “LOOK.” The signs are part of Allstate’s “Once is Never Enough” program created to increase awareness of motorcycle collisions. The idea is that looking once at an intersection is never enough. “In the time it takes to blink an eye, a life could be saved,” said Keith Rutman, vice president of Allstate’s consumer household unit in a news release. “Taking one extra second at an intersection to look left, right – and left again – for motorcyclists can help make our roads safer.”

Allstate advises drivers and riders to share the road safely by looking left, right and left again. They also say it’s important to be cautious through intersections since one-third of motorcycle accidents happen in these locations. Drivers should also create a larger following distance because motorcycles do not activate their break lights when slowing down.