How does free car insurance sound? That’s what General Motors is offering up in a new marketing push to help sell new cars. If you live in the states of Washington and Oregon and you purchase a new GM car you may qualify for a year’s worth of free car insurance from MetLife Auto and Home. “We want to give residents of Oregon and Washington another reason to discover Chevrolet, Buick, GMC and Cadillac vehicles,” said Chris Perry, U.S. vice president of General Motors Marketing, according to The Car Connection.

The free insurance deal runs through September 6 and includes both liability and physical damage coverage. It exceeds minimum requirements set by Oregon and Washington. If you’re wondering why those two states were selected for the free insurance promotion, officials say it’s because those states are falling behind others in market share. But it may move to other states if it proves successful.

GM reports an 11% increase in sales so far this year compared to last. Retail sales are up 16%. Those numbers do not account for corporate fleets. Officials hope by offering free insurance, more people will feel comfortable buying a new car since the financial burden will be lower.

Insurance is meant to protect us in the event of difficult moments, but in Washington it’s what drove a man to kill, according to officials. A report by the Seattle Times says that a jury convicted 40-year-old Joel Zellmer in the death of Ashley McLellan. Ashley was just three years old at the time of her death in 2003. Officials say Zellmer told police he was taking a nap when Ashley, his step-daughter wandered into the backyard and fell into the pool. The girl’s mother was at work when this happened.

An investigation showed that Zellmer’s story wasn’t true. Investigators discovered that Zellmer drowned Ashley so he could get the insurance money from a $200,000 policy taken out on her life just three months earlier. Even more heartbreaking is the discovery that this is not the first time Zellmer preyed on young children with hopes of cashing in on insurance money. Prosecutors say Zellmer focused on luring in single mothers he dated so he could target their children.

According to KOMO, firefighters on the scene of Ashley’s drowning noticed something odd right away. They say Zellmer was calm, mostly dry and did not question Ashley’s condition. “One of the things that I remember thinking when I looked at her was that she wasn’t going to make it. You know, she just had that look of…we weren’t going to be able to revive her,” said Capt. Felicia Beluche to KOMO, one of several firefighters and paramedics who rushed to save Ashley McLellan. “(Zellmer) had, in my opinion, a visible detachment from what was happening.” The trial brought other cases to light where children suffered broken bones, burns and a near-drowning.